Marina Capella

Customers Buy Benefits, Not Features

Customers Buy Benefits, Not Features: How to Speak to What Parents Really Want in a Pediatrician

By Marina Capella, MD, MEd, FAAP, FABOIM One of the most impactful lessons I’ve taken away from my MBA marketing course is this: customers buy benefits, not features. It’s a simple concept, but it has profound implications for how we communicate the value of our direct primary care (DPC) pediatric practices. Too often, we lean

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3 Must Haves for Home Visits: Pediatric Direct Primary Care

3 Must Haves for Home Visits: Pediatric Direct Primary Care

Direct primary care pediatricians enjoy the freedom and flexibility to care for patients in a way that suits their values and approach. Many choose to offer home visits—either as their primary service or as an additional option within an office-based practice. Whether your practice focuses entirely on home visits or includes them as a smaller

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