By Marina Capella, MD In my corporate strategy course with Professor Todd Zenger, we explored what makes for a good corporate theory—that is, the set

By Marina Capella, MD, M.Ed., FAAP, FABOIM I often tell parents that children possess an extraordinary internal world—a landscape where imagination is both vivid and

By Marina Capella, MD Starting a direct primary care (DPC) practice—especially in pediatrics—can feel like drinking from a firehose. There are dozens of decisions to

By Marina Capella, MD, M.Ed, FAAP, FABOIM In most businesses, inventory means boxes on a shelf. But in DPC, your inventory is time. Every patient

One of the most powerful shifts that comes with leaving insurance-based pediatrics and moving into Direct Primary Care (DPC) is learning to think like an

The recently passed One Big Beautiful Bill (OBBB) includes long-awaited provisions affecting direct primary care (DPC). Below, we answer the most common questions pediatric DPC

By Marina Capella, MD, MEd, FAAP, FABOIM In our last article, we walked through how to design your panel size and pricing using a realistic

Spoiler alert: Yes—especially if you’re not already a local celebrity. Why This Question Matters Many pediatricians launching a direct primary care (DPC) practice focus their

Every so often, a post pops up in a physician forum that reminds me just how misunderstood pediatric DPC still is. Recently, a pediatrician confidently

One of the most stressful decisions for new DPC physicians is setting the “right” monthly membership fee. You’ve crunched the numbers: to cover your overhead,

As an experienced pediatrician, here are five lessons that I learned after running a pediatric DPC practice.

Why do some families feel comfortable signing up for a monthly DPC membership while others balk at the idea of paying “just to have access”?

Is direct primary care contributing to the primary care shortage? This criticism can certainly give doctors pause, especially those considering opening a DPC practice. As

Direct primary care pediatrics is not for everyone. There are definite drawbacks to owning your own practice, especially when practicing direct primary care pediatrics. However,

As pediatricians, especially in DPC, we find ourselves in a unique and often challenging position when it comes to vaccines. We believe in science, public

If you’ve ever wondered why some people will wait in the Costco gas line for 20 minutes to save $2.00 while others won’t blink at

As a DPC pediatrician, you will get the insurance question often. It is important to have a ready response to the question, “do you take insurance?”

As of July 2025, newly passed legislation is expected to trigger the removal of an estimated 12 million people from Medicaid rolls across the country.

If you’ve ever been stuck at the DMV watching the line creep forward at glacial speed, you’ve experienced poor workflow design firsthand. Remember Flash, the

As a DPC pediatrician, I had the opportunity to walk alongside families in both good times and in bad.  Not only did I provide a

When you start a Pediatric DPC practice, you also need to have the end in mind. A solid exit strategy is essential.

Many of us turned to Direct Primary Care (DPC) to escape the rat wheel of insurance-based medicine—the rushed visits, the administrative overload, and the emotional

Starting a home visit practice is exciting. Here are 10 things that you should ask yourself before you start.

By Marina Capella, MD, MEd, FAAP, FABOIM One of the most impactful lessons I’ve taken away from my MBA marketing course is this: customers buy

If you want to own a pediatric DPC home visit only practice, you need to learn three ways to manage patient expectations.