Blog

As pediatricians, especially in DPC, we find ourselves in a unique and often challenging position when it comes to vaccines. We believe in science, public health, and the incredible power of immunizations to protect children and communities. But we also believe in people—flawed, anxious, curious, deeply human people—trying to make the best decisions they can […]

If you’ve ever wondered why some people will wait in the Costco gas line for 20 minutes to save $2.00 while others won’t blink at a $4.19/gallon price tag at the most convenient gas station, you’re already thinking about price elasticity—whether you realize it or not. What Is Price Elasticity? Price elasticity is a fancy

As a DPC pediatrician, you will get the insurance question often. It is important to have a ready response to the question, “do you take insurance?”

As of July 2025, newly passed legislation is expected to trigger the removal of an estimated 12 million people from Medicaid rolls across the country. While the full impact of this change will vary by state, what’s clear is that millions of families—many of them children—will suddenly find themselves uninsured, or caught in the gray

If you’ve ever been stuck at the DMV watching the line creep forward at glacial speed, you’ve experienced poor workflow design firsthand. Remember Flash, the slow-moving sloth from Disney’s Zootopia? He’s the perfect visual for a bottleneck—a single point in a process that slows everything else down. In operations management, we study how systems function—whether

As a DPC pediatrician, I had the opportunity to walk alongside families in both good times and in bad.  Not only did I provide a convenient way for parents to access medical care for their children, but I spent my time advising and reassuring parents. Practicing pediatric medicine through the direct primary care model was

When you start a Pediatric DPC practice, you also need to have the end in mind. A solid exit strategy is essential.

Many of us turned to Direct Primary Care (DPC) to escape the rat wheel of insurance-based medicine—the rushed visits, the administrative overload, and the emotional exhaustion of trying to deliver high-quality care in a system that undervalues it. Yet, in our well-intentioned efforts to offer accessible care and grow our practices, there’s a danger that

Starting a home visit practice is exciting. Here are 10 things that you should ask yourself before you start.

By Marina Capella, MD, MEd, FAAP, FABOIM One of the most impactful lessons I’ve taken away from my MBA marketing course is this: customers buy benefits, not features. It’s a simple concept, but it has profound implications for how we communicate the value of our direct primary care (DPC) pediatric practices. Too often, we lean