Courses
Free Masterclass Courses
Refining Your DPC Strategy - Free Course
The Direct Primary Care (DPC) model gives physicians freedom, but it’s only the foundation—not a strategy for standing out in an increasingly competitive market. This masterclass teaches DPC physicians how to clearly define their unique value, attract the right patients, and build a distinct, compelling practice with a strategic roadmap they can implement immediately.
Marketing for Introverts - Free Course
Marketing for Introverts helps introverted providers grow their practices using authentic, sustainable marketing strategies. Drawing from Dr. Capella’s own journey of starting from scratch, she shares mindset shifts and practical approaches that attract the right patients—without cold outreach, constant posting, or pretending to be extroverted.
Premium Courses
Startup Costs & Budgeting
Two of the most common questions aspiring DPC physicians ask are, “How much will startup cost?” and “How should I price my services?” In this course, you’ll clarify your personal practice goals and see how they directly impact your costs and pricing. You’ll also build a sample startup and operating budget, learning how thoughtful budgeting guides your ideal patient panel size and sustainable pricing model.
Crafting a Brand in DPC
In this webinar, brand expert Sierra Johnson shares a practical roadmap for building a compelling and consistent brand identity for pediatric businesses. She emphasizes audience research, clear articulation of your values, thoughtful choices in color and typography, and creating flexible logo variations supported by a detailed brand guide. Above all, she highlights the importance of designing a brand that builds trust, feels emotionally safe for families, and resonates deeply with parents and caregivers.
Be Found: SEO and Online Visibility for DPC Doctors
Learn how to make your practice easy to find online—without paying for pricey SEO services. This on-demand course gives you over 2 hours of practical, DPC-focused training from experts in business and SEO. You’ll walk away with simple, effective strategies to boost your Google presence, attract reviews, and improve search visibility, with lifetime access included.
Demystifying the Finances of DPC
Get clear, practical guidance on the financial side of launching and running your DPC practice. This on-demand course includes over 6 hours of expert-led training on startup costs, pricing, budgeting, retirement savings, and more—all tailored for DPC. Learn at your own pace, with lifetime access.
Legal RX: What Every DPC Doctor Should Know
Protect your practice with practical legal and insurance guidance tailored for DPC. This on-demand course offers over 3 hours of expert-led training on malpractice coverage, non-compete clauses, workers’ compensation, and employee classification. Gain clarity and confidence with lifetime access.
Virtual Summit Recordings
2025 DPC Virtual Summit Recordings
This course will give you the tools toward building, growing, or deepening your direct pediatric care practice. Watch at your own pace with lifetime access.
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