Daisy Pediatrics (Newhall, CA)

Christina Casas, MD

Year Opened:

What inspired you to open your own pediatric DPC? I was working in a fairly busy private practice and I hated getting told to rush my patients and shorten appointment times. The lack of control over my schedule and the inability to do procedures and therapies to the full extent of my license was frustrating. The high amount of paperwork with poorly trained support staff made my days super long taking away from my family time as well.

Did you experience any hurdles (psychological, financial, logistical, or other) to starting your own DPC practice? The biggest challenge I have is how to market myself. I am more of a shy person and I don’t do well in front of a camera. So in the beginning it was hard to get patients. My non-compete from my previous employer didn’t help either.

What is a typical day or week like for you? I have extreme flexibility so now I do school drop off and pick up for my kids and I fit patients around this. I don’t have support staff yet so I do it all. I try to do admin and clinical hours to finish my IBCLC in the mornings 9-11. I try to see patients around 12-2. However, I can also work them in after hours, weekends and home visits. Most of the time parents have preferred to text contact first. Occasionally I have had to bring the kids into the practice during appointments and the response has been overwhelmingly positive.

What have been the greatest challenges to running your own DPC? Marketing by far. I did over spend on some marketing ideas that really did not pan out. Also, appropriate time management can be a challenge.

What have been the greatest rewards of running your own DPC? The flexibility in my schedule and truly getting to know my families.

What lessons did you wish you knew sooner? Creating a clear, simple, concise summary of my services and ideal clients to clarify my marketing message.

Are you able to take time off when you need/want it? Absolutely.

Tell us a story about a patient or family for whom DPC made a special impact (in a HIPAA-compliant way, of course). Early on I had a family come in as an urgent care visit with concern for very bad URI and possible asthma in 2 young kids. The kids did not have insurance as the family just barely had an income over the income level to qualify. Both kids got nebulized meds in my clinic. One of the kids really sounded bad and I was able to get an urgent x-ray for $45. She had pneumonia and I had in stock antibiotics so I was able to get her treated same day. After that experience the family signed up as members. The kids did indeed have asthma and I was able through a patient program to get the children free Flovent from the company. I felt like I truly helped them more than I could have in my prior practice.

Anything else you’d like to share with other pediatricians thinking of following the DPC path? I really encourage it. I see this as the means to change healthcare and the public’s perception of doctors. In order to affect change we need more doctors to do this. Just be prepared to take a small financial hit in the beginning and learn about business and marketing.


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